Business Principles - a website can:
- increase customer acquisition through an easily
updated, always on, flexible, global market presence
- increase customer retention through improved customer
service and closer customer contact
- increase productivity and reduce costs
through a fast, efficient communication channel
- provide new sources of income through online services
- gain credibility through a modern, professional
image
- increase your competitive advantage through the
latest technological developments
Design Principles - a professionally designed website should be:
- search engine friendly and easily found
by your potential customers
- fast loading
- representative of your business through a strong,
unique and memorable image, consistent with your off-line branding
- simple to navigate, easy to read
and efficient to use
- useful, informative and current
- built on reliable technologies which do not thwart
your customers' objectives, but adapt to individual users' needs,
regardless of their physical and technological limitations
